Optional add-on

Know where you stand before your customers tell you.

Benchmark your business against competitors using publicly available review data and Outpost 14's intelligence framework.

Competitor Intelligence helps teams understand how they compare against nearby operators, rival dealerships, competing brands and other businesses in their sector. Outpost 14 uses publicly available review data and customer feedback signals to compare performance, risk, sentiment and opportunity.

What you get

Built on the Outpost 14 intelligence framework.

Every comparison uses the same 14 sector-aware signals, Direction and Risk Index that power your own dashboards, applied to publicly available data about competing businesses.

Competitor benchmarking

Compare a business unit against any number of competitors on a single screen.

Side-by-side comparisons

Place your performance, sentiment and Direction directly alongside competing operators.

Competitor Saved Sets

Group competitor locations once and reuse them across every comparison.

Competitor performance tracking

See how competitors are trending over time, not just where they sit today.

Review volume comparisons

Compare how much customer feedback each competitor is generating.

Rating comparisons

Average rating, distribution and movement, normalised across operators.

Direction & Risk comparison

Outpost 14's Direction and Risk Index applied head-to-head.

Signal-by-signal analysis

Break down every comparison across the 14 sector-aware Outpost signals.

AI-generated competitor summaries

Plain-English narrative explaining the gaps, risks and opportunities in each comparison.

Saved comparison history

Re-open prior comparisons, version them and track movement over time.

How it works

Four steps from setup to insight.

1
Add competitors

Identify the operators, brands or locations you want to track.

2
Build comparison sets

Group competitors into reusable Competitor Saved Sets for fast re-use.

3
Compare against your business units

Run side-by-side comparisons across the 14 Outpost signals.

4
Track gaps, risks and opportunities

Monitor how the gap moves over time, with AI-assisted summaries.

Who it's for

Built for teams that compete in local markets.

Dealership groups
Manufacturers
Franchise networks
Multi-location operators
Marketing teams
Executive teams
Brands operating in competitive local markets
Where data comes from

Publicly available review data.

Competitor comparisons use publicly available review data and associated business information. Outpost 14 does not create reviews, verify third-party review content or claim ownership of third-party data.

Plain-English guardrails
  • Benchmark, don't surveil.
  • Public data, transparent sources.
  • Customer sentiment, performance gaps and risk only.
  • No guarantees of outcome, intelligence supports judgement.

Ready to benchmark your business?

Competitor Intelligence is an optional add-on. Access depends on your plan or entitlement, request access and the Outpost 14 team will follow up.